Numbers that should make every gutkha and pan masala user think twice.
70%
of all smokeless tobacco users globally are in India — roughly 275 million people.
Source: WHO Global Tobacco Report
7–19%
of oral submucous fibrosis (OSMF) cases — caused by gutkha — progress to oral cancer.
Source: Springer, Indian J. Otolaryngology (2023)
80,000+
new oral cancer cases are diagnosed in India every year. India is the "oral cancer capital" of the world.
Source: Tata Memorial Centre / CiteHR Survey
₹19B
in healthcare costs could be saved if India curtailed smokeless tobacco use through policy reform.
Source: ThePrint / Health Policy Study (2024)
650×
variation in cancer-causing nitrosamine (TSNA) levels found across different gutkha brands.
Source: Tata Memorial Centre / Healis (2024)
8–10%
lifetime risk of developing OSMF (pre-cancer) for regular gutkha chewers. It restricts mouth opening permanently.
Source: PharmaInfo / JPSR Study